Photographer Quentin de Ladelune
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ON AURA TOUT VU breaks the codes established by Haute Couture over the years to give its own interpretation. Hijacking fashion and glamour, designers Yassen Samouilov and Livia Stoianova have been making a name for themselves for several years with their extravagant and original creations, far from the conventional classics of haute couture shows.
The stars love their style. The success of the designers is immediate and unparalleled. Always apart and on their own atypical and singular path. Today, the brand is present every season during the Haute Couture week in Paris, and is also involved in other fields such as ready-to-wear, shoes, jewellery, accessories, design objects, decoration, cosmetics and perfumes.
Costumes and set design for ballets, shows and cabarets are another very important part of the creative work. Yassen and Livia are also involved in the artistic direction of the brands ” Moulin Rouge by On Aura Tout Vu ” and ” OATV Paris “.
Photovoltaic Fashion
Vital radiance Movement,
Engine of life
Dynamics of autonomy Pragmatics and poetics of energy
Solar energy, piezoelectric energy, human energy. This is our question-answer to the current crisis.
The basis of this collection is an existential question that we asked ourselves: can the human being turn to himself and draw on his own resources to create his own energy?
Our answer is in the new Couture or Techno Couture. We have to look for the solution in our own strengths, in our movements and in what surrounds us. On the one hand, the sun can recharge our batteries (in a figurative sense), but also in a purely utilitarian way with photovoltaic energy. On the other hand we have piezo energy, generated by movement. We have been looking for ways to integrate extremely thin and flexible photovoltaic elements and piezo elements into sewing parts. How to store the energy thus produced to recharge our indispensable smartphones, directly in the garment or through the shoes? In a word, how to actively involve Couture in the solution of our daily problems? The most important message for us is that everyone, at his or her own small scale, can produce his or her own energy and reduce the common electrical consumption. The idea of this collection is that each of us becomes an energy element that holds part of the solution to the current energy problem.
Text by Lydia Kamitsis
Press release by ON AURA TOUT VU.
Official Instagram ON AURA TOUT VU.
Official Website ON AURA TOUT VU.
