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The Studio des Parfums, founded 19 years ago by Patrice DANA and Sophie SOUSSAN, is nestled in the historic district of Le Marais in Paris.
This unique establishment is dedicated to the art of creating custom perfumes, allowing individuals to express their unique olfactory identities. With a mission to provide each client the opportunity to craft their own signature scent, the Studio has successfully created over 10,000 fragrances for both French and international clientele, showcasing its global appeal and establishing itself as a true cradle of creation in French haute perfumery.
The Studio is characterized by a refined and intimate environment where elegance seamlessly merges with discreet luxury, offering a unique olfactory experience amidst exceptional decor that embodies Parisian charm and a prestigious ambiance.
It hosts creation workshops in an elegant and convivial setting, providing participants with access to over 120 exclusive notes to compose their own perfumes or create memorable gifts. Additionally, the Studio features creation boxes that allow clients to explore unique scents from home, utilizing noble ingredients sourced from French perfumery, emphasizing an innovative approach to traditional craftsmanship.
A key element of the Studio is its internal laboratory, established in 2010, where skilled perfumers craft exclusive formulas that blend tradition and modernity to produce fragrances resonant with individual desires, offering a rare olfactory authenticity.
The Studio des Parfums Paris recently showcased its collaboration with AWS Amazon at the Cannes Lions International Festival of Creativity 2025, focusing on their artificial intelligence, NOVA-Sonic. They introduced LYLO, the first public AI perfumery assistant, which allowed users to create custom fragrances by understanding over 1,200 raw materials and tailoring formulas to personal preferences like floral, woody, or spicy notes.
LYLO was made available remotely in multiple languages, with versions for both individuals and professionals. Patrice Dana, co-founder of Le Studio des Parfums and an AI pioneer, represented the studio at the Amazon AWS stand, discussing the future of perfumery.
The Studio des Parfums not only exemplifies the luxury and sophistication of French perfumery but also represents a significant cultural institution that empowers individuals to engage in the art of scent creation.
21, rue des Écouffes, 75004 Paris
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