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As we approach the festive season in November 2025, a remarkable cultural shift towards responsible consumption is taking center stage, particularly in the realm of gift-giving. In this context, Jaiio, a prominent leader in France’s premium and luxury second-hand market, has unveiled its Christmas 2025 initiative, responding to the pressing challenges of rising inflation and climate urgency.
Founded in 2020 by childhood friends Aurélie Baranes and Joy Ignaczak, Jaiio is dedicated to making second-hand luxury shopping both desirable and accessible, merging style with sustainability.
In an era where sustainability is paramount, the opportunity to breathe new life into your belongings resonates deeply. If you are looking to sell items and declutter your wardrobe, Jaiio’s experts will come directly to your home, meticulously collecting your items with care, ensuring a hassle-free experience.
This initiative aligns perfectly with the growing trend, as surveys indicate that 1 in 4 French individuals plan to buy second-hand gifts this Christmas, with an impressive 57% of 18-24 year-olds and 59% of 25-49 year-olds having previously given second-hand gifts. This strong engagement from younger demographics underscores a collective commitment to environmentally conscious choices, with 87% of the French population recognizing the benefits of giving second-hand gifts in combating overconsumption.
Jaiio stands out by guaranteeing the authenticity and quality of its items, offering luxury and premium fashion pieces at prices up to 80% lower than retail. The company provides a “First Class” service, ensuring a “5-star” shopping experience with simplified access to luxury items through advanced algorithms and a generous 14-day return policy.
Furthermore, after the holiday rush, Jaiio facilitates the easy resale of unwanted gifts, managing everything from item pickup to online listings, thereby promoting a circular economy in fashion.
As we celebrate the joy of giving, Jaiio positions itself as a key player in the movement towards sustainable consumerism in France and aims to become the leading reference for high-end second-hand shopping across Europe.
With ambitions to operate across 14 platforms in 80 countries, Baranes and Ignaczak are committed to establishing Jaiio as a cornerstone of ethical fashion.
Sélection can be discovered at Jaiio aux Galeries Lafayette Haussmann Paris, second address is Et là Galeries Lafayette Toulouse.
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